Gabriel Nóbrega
Coca-Cola
Goals
In partnership with VetorZero / Animatorio, JWT created this spot to promote the Brazilian edition of the Coca-Cola Cup, a male and female teenage soccer tournament. Our goal was to confer to the animation an unmistakably Brazilian mood, without resorting to worn out, stereotypical symbols of our country. That's why we chose to convey this spirit through subtler means, like ambience, background elements, character design, and a warm-heartdness that permeates the whole spot. Not to mention the soundtrack, created by YB together with the AfroReggae group. The art direction was inspired, among other sources, by Brazilian contemporary graffiti, known worldwide as one of the most notable examples of street art today. This is instrumental in lending the spot an air of both tradition and up-to-dateness, with great effort directed at rendering surfaces and textures very naturalistically, which brings the spot closer to the viewer's world.
Credits
- Agency
- JWT
- Creative Directors
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Guto Terni
Nando Cohen - Executive Producers
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Alberto Lopes
Sérgio Salles - Account Management
- Roberta Reigado
- Character Design
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Marcos Felix
Fernando Cintra
Manuel Augusto Dischinger - Concepts
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Manuel Augusto Dischinger
Ernesto Issamu
Davi Calil - Storyboard
- Davi Calil
- 2D & Motion Coordination
- Valeria Souza Santos
- CG Supervisor
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Fábio Shiguemura
Tiago Dias - 3D Coordination
- Cristiane Santos
- Modelling
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Filipe Lopes
Rafael Ghencev
Daniel Ho Ito
Danilo Enoki
Daniel Adami
Guga Certain
Iara Furuse Abigalil
Marcos Smirkoff - Rigging
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Richard Maegaki
Danilo Pinheiro
Wesley Schneider
Vivi Adade - Animation
-
Helio Takahashi
Jason Tadeu Oliveira
Aulo Licino
Guilherme Gubert - Scripting
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Giovani Meneghel
Rogério Miyagi - Particles
- Cristian Lucas
- Rendering
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Tiago Dias
Rafael Martinez
Ricardo Riamonde - Composition
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Tiago Dias
Bruno Ferrari - Flame
- José Eduardo Ambrósio
- Sound Design
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YB Music
Anvil Fx / Afroreggae - Regent
- Anvil Fx
