Gabriel Nóbrega, Mateus de Paula Santos

Fanta

Contagion

Keeping up the “More Fanta. Less Serious” campaign, Ogilvy&Mather Brasil created a new lively, brightly colored spot. Titled “King of the Cups”, the ad features a popular game known in the USA as cup stacking, or speed stacking, which involves stacking plastic cups in different configurations in as little time as possible. The game is catching on in Brazil, where this year Fanta promoted the first nationwide tournament.

Preserving the character designs and the unmistakable stylized look of the campaign, Vetor Zero/Lobo slightly updated the surface textures of the 3D models, looking for a more realistic and detailed finish. To that end we employed a new rendering system developed by Sony Pictures Imageworks, called Arnold, together with Maya software. The spot also presented a challenge when it came to organize the production pipeline,since the narrative consisted of a single take sequence, which made assigning different tasks to various animators more complicated.

Credits

Creative Directors
Mateus de Paula Santos
Gabriel Nobrega
Executive Producers
Alberto Lopes
Sergio Salles
Account Management
Roberta Reigado
CG Supervisor
Reinaldo Furegato
3D Coordination
Cristiane Santos
Modeling
Rafael Segnini
Vanderley Zafalon
Jorge Ferreira
Rigging
Richard Maegaki
Vivi Adade
Animation
Alexandre Martins
Thiago Lima
Marco Antonio
Effects
Cristian Lucas
Reinaldo Furegato
Textures
Jorge Ferreira
Rendering
Mauricio Trivelin
Vanderley Zafalon
Igor Colaiacovo
Composition
Guilherme Ferreirinha

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