Created by Leo Burnett Brasil, the spot celebrates Fiat’s sales leadership in Brasil for the ninth year. The New Uno – chosen Car Of The Year – leads the spot, in which rounded cubes inspired by Uno’s design theme rain throughout the city, colouring it.
The two-day shoot took place in several spots around São Paulo city, using a mix of professional actores and non-actors as a means to represent the diversity of colors that is a strong characteristic of the Brazilian demographics, while narrating the story from a human standpoint.
The cubes were entirely created in CG, using complex animation dynamics to make them keep their shape while looking like rain. The compositing of the colorful CG on top of b&w cinematography creates an interesting visual contrast and still integrates the CG harmoniously with the live-action footage.
Striking the right balance between impact and rebound for the cars falling fro the sky was one of the main challenges of the project, as it needed be conving and interesting at the same time. At the ending, the only orange cube thus far brings the Uno Sport, the newest addition to the Fiat Uno’s family.