Born of an investment of more than US$ 9 billion by Brazilian energy corporation Petrobras, the S50 diesel is a new type of fuel that marries reduced sulphur emissions with increased engine protection, reducing maintenance costs.
To advertise the fact that the S50 is now available throughout the whole country, Quê agency created a campaign comprising print ads, communication targeted towards truck drivers, and a commercial spot produced by Vetor Zero/Lobo.
The film shows a truck that transforms into various kinds of cargo transport, along with a background that also changes into different settings, including farmland, urban areas, ports etc.
The technique employed to represent these transformations is a CGI simulation of the procedure known as projection mapping, where images are projected in a way that fits the contours of volumetric surfaces.
