Vetor Zero

Vetor Zero

Diesel "Dreams"

Hanging out after work, three of Lobo’s artists started a collective drawing activity. On a single piece of paper they let their minds wander, getting inspiration from one another’s drawings and keeping a continuous flow of hand-drawn graphics. They named this collective free-association session “Josh”, for reasons known only to their subconscious.

The odd figure combinations this technique creates resemble hypnagogic images from the intermediate realm between consciousness and sleep. Hence, it perfectly fit the concept of the Diesel Dreams project, which was all about the dreaming experience.

For this short piece we started out from a picture provided by the client, and then proceeded to adapt that drawing style into 3D animation, trying to keep the hand-drawn, improvisational feel of those collective sketching sessions.

Creative Director
Mateus de Paula Santos
Loic François Lima Dubois; João Tenório
Design and Animation
Cadu Macedo, Rafael Grampá, Paula Nobre, Guilherme Marcondes, Diogo Kalil, Carlos Bêla, Mario Sader, Will Broadbent, Luis Blumenfeld
Sound Design
Paulo Beto