This spot is part of the campaign for the launch of the new Fiat UNO, created by Leo Burnett. The focus of this commercial is on the choice of colors available to the buyer, hence the use in the soundtrack of the Portuguese equivalent of the popular children’s counting rhyme.
This concept is also represented by the use of a varied palette of bright colors, and a modular, cubic visual motif. The cubes also relate to the new design of the car, symbolized by the paradoxical concept of the “rounded square”. This was the biggest revamp in the car’s design since its inception in 1984, updating its style without losing the original, charming “boxy” feel.
The whole spot was created in CG, using Maya and After Effects, the only live action element being the driver at the end.