Caixa Cultural "Fábrica de Emoções"
The spot was created to advertise Caixa Cultural, a nationwide cultural initiative launched by Caixa Econômica, Brazil’s largest government-owned bank. aThe animated piece includes several references to folk arts and cultural traditions from Brazil’s different regions.
The film was produced with a combination of 3D animation and model settings filmed in studio. We built the “stage” scenario as a scale model and did all the camera moves inside it using our motion control system. The characters, machines and more complex props were created in CG, with a rendering style that realistically simulates natural materials and textures. The result was composed with the live action footage in a seamless, organic way, thus giving the piece an overall artisanal, tactile feel.
- Executive Production
- Alberto Lopes; Sérgio Salles; André Rosa
- Shootings Executive Producer
- Davis Fabris
- Shooting Technical Director
- D. Lee Peffer II
- Director of Photography
- Alexandre Elaiuy
- Scenery Director
- Fabiana Fukui
- Scenery
- Boris Duque; Carmem Guerra; Daniel Faccioli; Marcelo Amp; Ligia Mie Jeon
- Motion Control
- André de Souza
- CG Director
- Fabio Shigemura
- Concept/Board
- Isabela Littger; Antonio Soares Neto; Felipe Jornada; Marcelo Souto
- Line Producer
- Maísa Mendonça
- Modelling
- Guto Sposito; Bruno Saber; Diego Esteves
- Textures
- Naiara Lima; Michel Venus
- Rigging
- Viviane Adade; James do Carmo; Joaquim Nazario; Flavio Castello
- Animators
- Helio Takahashi; Rodrigo Souza; Marcio Nicolosi; Bruno Hamzagic; Victor Dinis; Nicolas Nasser; Jannaina Bonaceli; Daniel Alvite; Guilherme Gubert; Michael Maron
- Simulation
- Rogerio Miyagi; Edivaldo Souza
- Render
- Marinho Silva; Mauricio Lobel; Henrique Dan Fuzitani
- Compositing
- Renato Carone
- R&D
- Giovani Meneghel; Aline Lima; Rosenio Pinto; Claudia Fujiwara
- Account Management
- Márcia Guimarães; Camila Carrieri; Thaís Lopes; Bia Traldi; Raphael Stanzani
