The “Hada Futbolera” (Soccer Fairy) campaign was created by Santo Buenos Aires, to be aired during the qualifying tournaments for the 2010 FIFA World Cup. Its main character is a burly, rowdy male fairy that charms despondent soccer fans with an irresistible optimistic spirit. The two spots, plus one teaser were produced entirely at Vetor/Lobo, from initial character designs to 3D animation and post-production.