“I am” was created by Y&R to promote the TNT Energy Drink, the official energy drink of Scuderia Ferrari.
Listening to the sound of AC/DC, the film is premiered at the Italy’s Grand Prix and is starred by the two times Formula 1 champion Fernando Alonso.
“This is a grand campaign, which reunites four symbols admired by young people – Ferrari, Alonso, AC/DC and TNT – to transmit all the energy that the drink offers to whom enjoys adrenaline”, says Douglas Costa, executive at the Petropolis Group, owner of the TNT brand.
Shot in Italy, the commercial shows Alonso in scenes at the tracks, meanwhile, with a voice over, he strikes the emotions that he lives as a pilot.
