Advertising agency DPZ invited Vetor Zero / Lobo to create an artistic video based on the concept of “prestige”, to promote Itaú bank’s prime services. They provided us with a voice-over and total freedom to design our own visual interpretation of the term. We presented two different graphical approaches to the client, who picked the one that was developed into this spot.
The idea of Prestige is represented by a clockwork world, composed of a set of cogs and gearwheels that operate harmoniously in order to tend to the main character’s every need.
