After the innovative campaign “The Forest Is Our Home”, featuring a 360º VR film, DPZ&T agency and Vetor Zero / Lobo once again join forces with Brazilian NGO SOS Mata Atlântica to send out a powerful message for environmental protection.
This new film uses as a starting point the classic tale of the Three Little Pigs, imagining what would have happened after the defeat of the Big Bad Wolf. Once word got out that the brick house could withstand the huffs, puffs and blows of the fearsome predator, every animal in the forest began coveting a similar residence in order to live in safety. The Pigs sniff a great business opportunity and start selling brick house after brick house, with the forest being cut down and replaced with a huge grey, dirty city in the process.
The Wolf, in the meantime, exiled himself at a self-sustaining ranch in what little was left of the woods, along with a tapir and a piping guan. When the smog reaches their pastoral retreat the three friends decide to go to the city, taking their music and the magical seeds that will bring the green back to the place. This shows the other animals that it’s possible to combine the comforts of urban life with respect for the environment.
Directed by Guilherme Marcondes, this musical fable about second chances and group effort is told through 3 minutes of digital 2D animation, with the irresistible flavor of 1930s cartoons.