NBS agency created two commercial films for i9, Coca-Cola’s new isotonic, low calorie drink. The spots “Parking Spot” and “Traffic Jam’, produced by Vetor Zero, show typically stressful situations in a metropolis’ traffic, and suggest that the viewer “innovates” (this word sounds exactly similar to brand name “i9” in Portuguese) the way he/she moves around town, using healthier and more practical means of transportation like skateboards or bicycles. The characters that opt for this kind of lifestyle are portrayed in a light, colorful fashion, while the ones that remain subjected to the vicissitudes of city traffic are colored gray, and always have black clouds hovering above their heads.
The spots combine different production techniques, like live action for the urban settings shot in São Paulo; 3D CGI for the automobiles, and traditional 2D animation for the main characters.
