Spot created for ZAP Carros, a website dedicated to classified ads for automobiles and motorcicles. The campaign was launched in August 8, and also includes print ads in magazines and newspapers.
The animation shows different phases of a young man’s life, from the moment he goes to college in the countryside, through the various vehicles he drove along the way. The visual inspiration for the film came from different kinds of paper crafts, like origami, pop-up books and paper sculptures. Even though they were all created in CGI, the visual elements and settings were design as if intended for an actual, physical assembly to be used in stop motion animation. This logic also determined the mechanics of the transitions between the different cars and settings.