Mateus de Paula Santos
Tribeca Film Festival
Bloomberg
The Tribeca Film Festival grew out of the trauma of 9/11 and brought new life to a city that had been shaken to its core. In the two decades since its founding, the festival has become a symbol of resilience and rebirth, an economic driver that reaffirmed the creative spirit that makes New York unique.
The city faced a different kind of challenge last year with Covid-19, and now, as it emerges from the shadow of the pandemic, Tribeca celebrates its 20th anniversary ushering in the return of live entertainment as the first major North American film festival to be held in person.
To mark this occasion Bloomberg Philanthropies, who has been a proud supporter of the Tribeca Film Festival from the start, commissioned Mustache ad agency and VETOR ZERO/LOBO to create a film that praises New York’s resilient spirit and its ever-changing nature. Mixing 2D and 3D animation, with an elegant, streamlined visual direction made up of stylized shapes, clean lines and a limited color palette, the film celebrates both the city’s architecture and its human element, alternating between sweeping aerial views and vivid snapshots of urban life.
Credits
- DireCtor
- Mateus de Paula Santos
- Agency
- Mustache
- Client
- Tribeca Film Festival