Mateus de Paula Santos

Vogue

Coruja

Spot created to advertise the 3rd Fashion’s Night Out, an international fashion event supported by Vogue magazine. During the event that took place in 20 cities around the world, including São Paulo and Rio de Janeiro, the associated stores remained open until midnight, hosting several attractions and offering merchandise at discount prices.

Africa agency created the visual identity employed by the stores during the event, as well as print and electronic media ads. To create this spot, Vetor Zero/Lobo started from an owl illustration, the icon of the campaign designed by the agency, breaking it up in its constituent graphic elements and creating a voyage through an elegant and vividly-colored universe, passing by visual symbols of the main cities that hosted the happening: Paris, London, New York, São Paulo and Rio.

Credits

Director
Mateus de Paula Santos
Agency
Africa
Executive Producer
Alberto Lopes
Sérgio Salles
Account Management
Márcia Guimarães
Diretor de Produção
Loic François Marie Dubois
Producer
Patrizia Fanganiello
Animation
Guilherme Ferreirinha
Bruno Ferrari
Fabiana Serpa
Composition
Guilherme Ferreirinha
Bruno Ferrari
Fabiana Serpa
Sound Design
YB Music & Anvil Fx

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