Danoninho
Crush
Danone is adding a new product to its line of Petit Suisse dairy snacks, called Danoninho Crush. Packaged in an innovative accordion-shaped container, the product can be enjoyed using only one hand: squeezing the cup causes the treat to poke out, dispensing with spoons. That’s the theme of the spot created by Y&R agency, produced by Vetor Zero and directed by Fábio Hacker: you can enjoy your Danoninho Crush with one hand while the other remains free to carry on playing games and having fun with your friends. The film features children between 8-10 years old, representing the slightly older demographic the brand is aiming to reach. This new positioning is also perceptible in a faster-paced editing rhythm, a rockier soundtrack, and the new appearance of animated brand mascot Dino, seen here with a more up to date look that speaks closer to the children’s style.
Credits
- Agency
- Y&R
- Director
- Fabio Hacker
- Producer Company
- Vetor Zero
- Executive Producers
-
Alberto Lopes
Sérgio Salles - Account Management
- Márcia Guimarães
- DOP
- Beto Hacker
- Head of production
- Andre Rosa
- Production
- Fabio Arisaka
- CG director
- Paulo Pinho
- Editor
- Vinicius Martins
- Sound design
- Produtora de Som
