Gabriel Nóbrega
Museu da Casa Brasileira
Inspiration
To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced by Vetor Zero/Lobo and directed by Gabriel Nóbrega and Guto Terni, this animated spot proposes a humorous answer to those questions. With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.
Credits
- Agency
- Leo Burnett Tailor Made
- Directors
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Gabriel Nobrega
Guto Terni - Executive Producers
-
Alberto Lopes
Sérgio Salles - Account Management
- Paula Saraiva
- Coordinator
- Gabriela Milanez
- Designers
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Bruna Imai
Bruno Ferrari - Art Director
- Bruna Imai
- 3D
- Fernando Magalhães
- Animation
-
Bruno Ferrari
Diego Coutinho & Rafael Morinaga - Sound Design
- eNoise
