Fabio Ximba
Reclame
New ID
In 2010, the Vetor Zero / Lobo conceived the rebrand of visual identity of Reclame, program facing the universe of advertising. Four years later, the challenge was to accompany the evolution of brand beyond this universe, developing content in diverse platforms - this leap was translated into a visual approach that summarizes various concepts in a keyword, the information, and their relations to search, understanding, storage, connections in abstract interpretations, almost as art installations in movement.
Credits
- Director
- Fábio Acorsi
- Executive Production
-
Alberto Lopes
Sérgio Salles - Account Management
- Alberto Lopes
- Producer
- Aron Aguiar
- Assistant Director and Storyboard
- Paulo Pássaro
- Animation
- Fernando Magalhães
- Post Production
-
Bruno Ferrari
Cristian Cunha - Sound Design
- YB Musica & Anvil FX
