Young Lions Brazil 2012
Pan
Fischer&Friends agency created a campaign calling for advertising professionals under 28 years of age to take part in the Young Lions Brazil 2012 program, which will take 35 young brazilians to the most important event in worldwide advertising: Cannes Lions.
The campaign spans print media, internet, digital out-of-home, radio and social networks, and includes three spots produced by Vetor Zero. These live action shorts play with the campaign’s tagline “Get in the pan”, which is a Portuguese expression meaning to join a select group – a reference to the fact that the Young Lions competition is one of the surest ways for an aspiring ad person to advance a career in advertising. The group in question is represented by young creatives dressed as vegetables, who are none too keen on letting newbies band together with their crowd.
Credits
- Agency
- Fischer&Friends
- Director
- Fabio Hacker (Alemão)
- Executive Producers
- Alberto Lopes & Sérgio Salles
- Account Management
- Márcia Guimarães
- DOP
- Beto Hacker
- Head of Production
-
André Rosa
Fabio Arisaka - Editing
- Kaue Kabrera
- Post Production Coordinator
- Fabio Truci
- Flame
- Marcello Panzera
