Gabriel Nóbrega

Coca-Cola | I9

Parking Spot and Traffic Jam

NBS agency created two commercial films for i9, Coca-Cola’s new isotonic, low calorie drink. The spots “Parking Spot” and “Traffic Jam’, produced by Vetor Zero, show typically stressful situations in a metropolis’ traffic, and suggest that the viewer “innovates” (this word sounds exactly similar to brand name “i9” in Portuguese) the way he/she moves around town, using healthier and more practical means of transportation like skateboards or bicycles. The characters that opt for this kind of lifestyle are portrayed in a light, colorful fashion, while the ones that remain subjected to the vicissitudes of city traffic are colored gray, and always have black clouds hovering above their heads.

The spots combine different production techniques, like live action for the urban settings shot in São Paulo; 3D CGI for the automobiles, and traditional 2D animation for the main characters.

Credits

Director
Gabriel Nobrega
Executive Producers
Alberto Lopes
Sérgio Salles
Account Management
Paula Saraiva
Coordinator
Patrizia Fanganiello
2D Animation
Birdo
Animation Directors
Luciana Eguti
Paulo Muppet
Animation
Antônio Linhares
Fernando Finamore
Luciana Eguti
Paulo Muppet
Paulo Stoker
Pedro Eboli
Character Design
Pedro Eboli
Rafael Gallardo
Fernando Finamore
Production Assistant
Flávia Luz
3D Supervisor
Danilo Enoki
Felipe de Mattos
Tracking
Renan Ambrosio
Danilo Enoki
Modeling
Marcos Smirkoff
Danilo Enoki
3D Animation
Danilo Enoki
Rendering
Felipe de Mattos
Igor Colaiacovo
Vanderlei Zafalon Junior
Composition
Rafael Martinelli
Editor
Bruno Carelli
Sound Design
Hilton Raw

Related works