Gabriel Nóbrega

Liverpool

Santa's Gift

This spot was created by AM Alvarado Molina for Liverpool, one of the biggest chains of department stores in Mexico. Planned to air before Christmas 2011, “Regalo de Santa” (in English: “Santa’s Gift”) is a 3-minute epic created entirely in 3D animation. It stars Bolo, the teddy bear mascot of the store, who together with his friends comes up with a plan to give Santa Claus the most memorable Christmas gift: a collection of smiles from children all over the world.

The concept of the film also included an interactive initiative through the website bolo.com.mx, where children could sign up and upload a picture of themselves smiling. This picture would afterwards be inserted in the Internet version of the spot, and on December 25th the kids who contributed their photos received a thank-you e-mail from Santa.

Vetor Zero took approximately 4 months to produce this spot. The main characters, Bolo and Santa Claus, had 3D models provided by the client, but their finishing look was redone from scratch by Vetor, which included textures, hair, fur etc., using a new rendering system called Arnold. As to the other characters present in the film, they were all developed by us.

Credits

Agency
AM Alvarado Molina
Creative Directors
Guto Terni
Gabriel Nobrega
Executive Producers
Alberto Lopes
Luiz Carlos Reis
CG Supervisor
Guilherme Rizzo
Art Direction
Eduardo Schaal
Art Concepts / Set Design
Marcelo Souto Virches
Eduardo Schaal
Character Design
Manuel Augusto Dischinger
Chico Sanches
Costume concepts
Fernando PQ
Marcos Llussa
Animatics
Marcelo Souto
Hugo Takahashi
Storytic
Renan Teixeira
Carlos Estevão
Jannaina Bonacelli
Animation
Jason Tadeu
Ivan Olviedo
Alexandre Martins
Márcio Nicolosi
Guilherme Gubbert
Adrianus Cafeu
Marco A. Trandafilov
Vagner Dias
Textures / Matte Painting
Eduardo Schaal
Dalton Muniz
Ricardo Riamonde
Modeling
Alex Liki
Bruno Saber
Filipe Lopez
Danilo Enoki
Rafael Ghencev
Rafael Martinez
Rafael Segnini
Luiz Elias
Rigging
Aline Lima
Richard Maegaki
Viviane Adade
Shading/Lighting
Guilherme Rizzo
Marinho Pereira da Silva
Mauricio Pirilo
Roberto Maki
Additional Shading
Tiago Dias
Fur / Hair lookdev
Guilherme Rizzo
Ricardo Riamonde
Particle / Fluid fx
Christian Lucas
Guilherme Rizzo
Ocean Fx
Eduardo Schaal
Asset / Render programming
Giovani Meneghel
Paulo Nogueira
Paulo Tafarello
Compositing
Guilherme Ferreirinha
Maísa Ribeiro Mendonça
Rafael Martinelli
Flame
Carlos Campos

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