Fabio Ximba

Canal OFF

Branding

A new cable channel dedicated to nature and extreme sports, Canal OFF unveiled last May a set of four new IDs. Inspired by the concepts of Water, Air, Earth and Urban Life, the 10 second clips are based on abstract graphics, translating their subjects visually in an impressionistic way through various animation dynamics. Even though the visual elements are purely digital, through a careful use of lighting and texture it was possible to achieve an organic and immersive result, which together with an atmospheric sound design seeks to convey the ideas of action, adventure, adrenaline and nature – the four principles that guide the channel’s programming.

Credits

Director
Guto Terni
Executive Production
Alberto Lopes
Sérgio Salles
Account Management
Camila Carrieri
Head Of Production
Loic François Marie Dubois
Art Direction
Fabio Acorsi
Serginho Dimi
CG Supervisor
Guilherme Rizzo
Realflow
Cristian Lucas
Houdini
Cassio Homa
Fernando Magalhães
Render
Guto Terni
Guilherme Rizzo
Rogério Miyagi
Post Production
Fabio Acorsi
Rafael Martinelli
Fabiana Serpa
Particle FX
Rogério Miyagi
Maya
Rogério Miyagi

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