Gabriel Nóbrega
Chevrolet
Mundo de Papel
Created by Salles Chemistri agency and produced by Vetor Zero, the spot entitled “Paper World” advertises Chevrolet’s post-sale services using a visual language based entirely on hand-built objects and settings. All animation was carried out manually in real time, without the aid of CGI, and this process is made explicit through the intentional display of supporting elements like sticks and strings. It’s an approach that adds an extra human touch to the spot, enhancing the attentive and friendly mood that characterize the relationship between the client and its customer base.
“The biggest challenge was to create mechanisms that made it all happen live, without computer effects. We had in our set an entire universe made by hand, mostly out of paper”, describes Gabriel Nóbrega, animation director at Vetor Zero."
Credits
- Directors
-
Gabriel Nóbrega
Guto Terni - Agency
- Salles Chemistri
- Executive Producers
-
Alberto Lopes
Sérgio Salles - Assistant Director
- Carolina Brumatti
- Director of Photography
- Beto Hacker
- Editor
- Déo Teixeira
- Production Director
- Pedro Gama
- Production Assistant
- Fábio Arisaka
- Account Management
- Roberta Reigado
- Producer
- Patrizia Fanganiello
- Art Direction
- Colletivo
- Art Director Assistant
- Fabiana Fukui
- Art Direction Crew
-
O Silva
Carmem Guerra
Juliana Augusta Vieira
Lígia Jeon
Mariana Coan
D. Lee Peffer II - Grip
-
José Alves da Hora
Flaviano Dias da Fonseca - Post Production Producer
- Fábio Truci
- Post Production Supervisor
- Guilherme Sarinho
- Design and Animation
- Flávio de Paula
- Flame
- Carlos Campos
- Rotoscopy
-
Gassan Abdouni
Naiara Santos - Sound Design
- Punch Áudio
