Colgate
Natural Extracts
Felipe Machado and Tiago Marcondes, a.k.a. the Alton duo, directed this series of spots for Colgate’s new Natural Extracts line of toothpastes.
Inspired by traditional Asian dental hygiene methods, the product incorporates natural ingredients like sea salt, charcoal and essential lemon oils in their composition.
Because of this emphasis on the natural, additive-free aspects of the product the campaign adopted a handcrafted, DIY look and feel. The visual elements were animated frame-by-frame by hand, including the packshot and tagline, with as little digital post-production as possible.
Credits
- Direction
- Alton
- Agency
- Red Fuse Paris
- Executive Production
- Luis Ribeiro
- Account Management
- Fernanda Germek
- Global Head of Production
- Loic Bubois
- Producer
- Diego Denardi
- Assistant Producer
- Yasmim Uehara
- Lead Compositing
- Carlos Campos
- Compositing
-
Rodrigo Vec
Renato Trip
Aline Sanches
Gassan Abdouni
Diego Ruiz - Post Production
-
Maurício Reis
Estevão Santos - Color Grading
- Letícia Blanco
- Type Designer
- Márcio Guerra
- Post Producers
-
Clara Morelli
Helena Jardim
